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TutorialMarch 16, 202610 min read

How to Use AI Agents for Video Marketing Automation

Tutorial on leveraging 6 AI agents for video marketing. Learn how each agent works and how to automate your creative workflow.

Your AI Marketing Team: 6 Agents, Zero Salaries

Imagine having a creative director, campaign strategist, voice artist, onboarding specialist, support rep, and AI assistant available 24/7. That is exactly what ViralOps provides with its 6 AI agent system. Each agent is a specialized AI that uses Claude's tool calling to take real actions in your workspace — not just chat.

Meet the Agents

1. Creative Director Agent

Your strategic partner for creative briefing. The Creative Director:

  • Analyzes your brand, audience, and objectives to generate creative briefs
  • Suggests content themes based on your brand memory and trending data
  • Reviews content and provides feedback on messaging, visual style, and brand alignment
  • Drafts scripts with specific direction for visuals, voice, and music

How to use it: "Brief me on a campaign for our spring product launch targeting millennials on Instagram. We want 5 video ads in UGC style." The agent produces a detailed creative brief with scripts, visual direction, and audience targeting recommendations.

2. Campaign Builder Agent

Turns briefs into executable campaigns. The Campaign Builder:

  • Scaffolds multi-ad campaigns with variants for A/B testing
  • Sets up content calendar entries with platform-specific versions
  • Configures targeting parameters and budget recommendations
  • Generates ad copy, headlines, and CTAs for each variant

How to use it: "Build a Facebook ad campaign with 3 variants targeting dog owners. Budget: $500/week." The agent creates the campaign structure, generates ad creatives, and populates your calendar.

3. Voice Agent

Hands-free interaction with ViralOps. Speak your requests and the Voice Agent executes them using speech-to-text (Whisper) and tool calling. Perfect for brainstorming sessions or when you are away from the keyboard.

4. Onboarding Agent

Guides new users through ViralOps features. The Onboarding agent learns your goals and suggests the fastest path to producing your first content. It walks you through brand setup, first video generation, and publishing — all through conversational AI.

5. Support Agent

Handles questions about features, billing, and workflows. The Support agent has deep knowledge of the entire ViralOps platform and can answer specific questions, troubleshoot issues, and suggest workarounds.

6. ViralOps AI Agent

The flagship generalist agent. It can do anything the specialized agents do, plus creative tasks like writing blog posts, analyzing competitors, and generating content ideas. Think of it as your Swiss Army knife.

Agent Workflows in Practice

Here is a typical agent-powered workflow for a weekly content batch:

  • Monday: Ask Creative Director to review trending topics and brief 5 content pieces
  • Tuesday: Have Campaign Builder scaffold the content with scripts and visual direction
  • Wednesday: Generate all videos using AI generation (agents can trigger generation)
  • Thursday: Review, make adjustments, approve content
  • Friday: Content publishes automatically via the calendar

This workflow produces 5+ pieces of professional video content per week with minimal manual effort.

Brand Memory: Agents That Learn

Every interaction with ViralOps agents builds your brand memory (powered by pgvector embeddings). The agents remember your brand voice, audience preferences, content that performed well, and strategic decisions. Over time, their suggestions become increasingly aligned with what works for your specific brand.

Get Started

Access the AI agents from the ViralOps dashboard. Start with the Creative Director for strategic briefing, then use the Campaign Builder to execute. The agents are available on all plans.

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